Did you know that web design is responsible for 95% of a visitor’s first impression of a business? So, does knowing this fact make sit comfortably for your website? Or has it prompted a need to channel a website redesign? Well, before you make any decisions, there are some things which you ought to know;
Firstly, a website should always take the ‘strategic approach’, no matter the size of the company or the industry which that company may be in. Strategy is key. Why? Well, it’s a cold hard fact that poor web design can hurt conversions and sales. So, to avoid this (or stop this) from happening a little evaluation is in order. First things first, you need to detect what is stopping your website from blossoming. Ask yourself “what isn’t working here?”. Divide the characteristics of your site into what works well and what you wouldn’t miss. Then, set your website a goal list which you would like it to achieve. Then, with this knowledge, you will be able to create a surge in web traffic as well as taking advantage of your domain’s existing web traffic. You wouldn’t want to have a web design which is causing people to avoid visiting your site at all would you? No, we didn’t think so, and we wouldn’t either! So, today we’re going to share our website tips and advice for the task of website redesign. Let’s take a look at the first one:
Tip N0.1: Minimalism
Have you ever heard the phrase “less is more”? If you have, you’ll understand that minimalism is pretty much the phrase put into action where website redesign is concerned. Purposeful white space (much like in print magazines) is your ticket to transforming a site into a minimalistic space. Incorporating white space throughout a website will help visitor navigation, allowing them to flow from one element to the next. Thus, creating a visual hierarchy where no element distracts from the site’s purpose. White space is also pretty easy on the eye.
From a digital user’s perspective, it’s a user-friendly tactic. See white space gives the visitor breathing room. Who like to be bombarded with information when browsing online? White space is quite the opposite in meaning, as it allows the viewer’s eyes to rest, while comprehending the relationship between page elements. Simply put, when two elements are close together with little white space in between, human eyes will view them as one unit. On the other hand, if two elements are further apart, they will be viewed separately. So, that’s for you to decide. How do you want your site’s contents to be viewed?
Tip N0.2: Full-Page Headers
If you didn’t already know it, full-page headers are the way to go if you want your web design to ooze modern characteristics in 2020. It would be a wise idea to have your website’s list of page headers sitting to the left rather than the right, as this is where readers tend to focus their attention. A popular set up involves placing call-to-action buttons (or text) to the right of your webpage, ultimately making website navigation a breeze for the site’s visitors.
Tip N0.3: UX/UI Design
UX Design (User Experience Design) and UI Design (User Interface Design) are crucial elements to a product and are designed to work closely together. Despite their professional relationship, their roles within the grand scheme of the process and the design discipline. So, what’s the difference between the two? Well ‘User Experience’ (UX) refers to the interactions which a user has with a product or service. Each and every element that shapes a user’s experience will be evaluated. For example, questions such as how the user feels when interacting with the product/ service and how easy it is for the user to accomplish their desired tasks will be evaluated.
On the other hand, ‘User Interface’ (UI) is the look and feel, which the presentation and the interactivity of a product/ service release to a user. In Layman’s terms, UI pretty much refers to the visual side of your website and how appealing the presentation is to the human eye. So, with those terms under your belt, it’s time to turn your attention to the importance of UX and UI within website redesign. Firstly, a website’s UX must be smooth, uninterrupted, and engaging. There are a number of factors which can contribute to this characteristic:
• A fast loading website offers a positive (UX) experience for the user. UX is a very important attribute for a website which wishes to be considered as “modern” as a satisfying UX within a website will lead to higher conversions. Search engines such as Google are pushing hard in this direction, so it is time for those invested in SEO to take action and make their site UX forward thinking.
• As we briefly mentioned earlier in this article, utilizing white space (or even black space) would be beneficial to both the UX and UI of your website. White Space/ black space attracts. This means that the eye is immediately drawn to what is different about your site. Secondly clear space on a page will inevitably improve its readability and comprehension. Alongside the above factors, white space creates: balance, emphasis, clear direction and sophistication within a site’s domain.
• Thirdly, in order for your website to sit well with UX Design, the content within your website’s pages must be scannable and search engine optimized in order to rank highly on search engines such as Google.
Now we’re turning our attention to your site’s user interface (UI). It may work hand in hand with UX, but it must be intuitive enough to stand on its own two feet and bring even more to the table. Typical characteristics of a site with flawless UI Design include but are not limited to;
• Video transcriptions
• Image captions
• Voice-enabled interfaces
• No distracting elements
• Balanced motion design
In summary, you can level up your website’s UX and UI by providing visitors with easy-to-read content and easy-to-use interfaces, alongside hitting their aesthetic sweet tooth.
Tip N0.4: Mobile-Friendly
A mobile-friendly website is an SEO-friendly website which ultimately contributes to a website’s UX Design, while putting in a good word with search engines such as Google. Specifically, mobile friendly SEO refers to the navigation and presentation characteristics of a website. Did you know that flawless web-page viewing across devices such as smartphones and tablets can enhance your domain’s search engine optimization? This is because more than 50% of digital users surf the web through a hand-held device. This results in search engines favoring domains which exercise mobile friendly SEO.
It is important to note that mobile surfing will get bigger in 2020. More than 50% of traffic across the internet originates from mobile devices. This number is only expected to increase in the future. To conclude, in order for a website to have a successful modern web design in 2020, all of its elements need to translate flawlessly to both desktop and mobile devices. Are you looking for intuitive and modern website redesign inspiration? Here is a collection of our favorite projects that will inspire you.