This year, many things have evolved and adapted to change and web design is no exception. It may be no surprise that web design trends 2020 represent intuitiveness and clarity of use. Nowadays everything is online and this year, many of us have spent more time online than we have before. The internet is now an environment that is awash with information, which is why today’s websites need to deliver their message all the more clearly if standing out from the crowd is the desired goal.
So, in light of this, we figured that an overview of 2020’s web design trends would make the perfect attribute to our online journal as the end of the years draws in. Below is a compiled list of the top 5 web design trends in 2020, which if put into practice, will ensure clear and uncluttered websites, whilst retaining rich content and visuals. Above all else, the below trends will enable you to create an up-to-date, user-friendly website.
Web Design Trends 2020
N0.1: Whitespace -
As we’ve mentioned here on our journal before, whitespace (also known as negative space) is a term which refers to the clear areas in between design elements on a web-page. Typically, white space serves the purpose of giving the web-page in hand a spacious, well-balanced feel. If you’re thinking that whitespace doesn’t necessarily go with your website theme, don’t sweat it! While most commonly white, whitespace can also be made up of any other background color, say black for instance. Take a look around our website to see how we make the all-black look work for us and our brand aesthetic. Typically, whitespace includes the blank areas on a web-page left in-between; lines, columns of text, visual elements and/ or the margins.
Since whitespace revolves around leaving areas vacant, it could be seen as an inefficient use of space to a rookie of web design. However, in actual fact, whitespace provides the digital user with a breath of fresh air, by increasing legibility, highlighting important design elements (such as call-to-actions) alongside the separation of independent sections and the creation of a tidy and pleasing appearance.
N0.2: Oversized Fonts & Elements -
The second element on our list of the top web design trends for 2020 is none other than the use of oversized fonts and elements. In order to communicate clearly and instantaneously, websites are favoring large, prominent elements and so are their website visitors. This revelation within web design applies to just about anything on a webpage. From BIG and bold typography, to full screen images, videos and even oversized website menu icons, as far as the latest trend is concerned the more exaggerated an element, the better.
Enlarged elements serve the purpose of catching the eye of users visiting your website, alongside helping them to better understand what your site is all about - right off the bat.
Additionally, elements such as this look great on any screen size. For this trend to truly shine, we’d recommend reducing the number of design elements on each page. We’d also suggest keeping in mind that too many grand features can be overwhelming and counterproductive. So, in this case, less is more. As part of this trend, more and more websites are opting for a full screen image and/ or video, paired with large typography. This layout delivers a message plainly and efficiently, making sure that the most important information comes across and resonates with your site’s visitors.
Web Design Trends 2020
N0.3: Overlapping Layers -
The third web design trend to hit our virtual screens in 2020 is the overlapping of layers and elements within a web-page. Layered elements are an enticing way to add depth to 2D screens, fostering the feeling that there’s more to the four corners of the screen, compared to what meets the eye. A layered effect can be achieved either by placing elements on top of one another so that they’re partially obscured from view, or by allowing additional content to pop into view once clicked.
While this look is rich with visuals, when done well, the resulting composition will remain orderly and easily legible. This is achieved by the use of whitespace around the elements (as mentioned above) and hierarchy, with certain elements being larger and more prominent than others. This look can be easily created with lightboxes, a parallax scrolling effect, or by masterfully positioning images or text on top of one another.
Web Design Trends 2020
N0.4: Motion & Interactivity -
As for the fourth attribute on our list of the top web design trends in 2020, motion and interactivity have most definitely made the cut. After all, motion is an engaging, surefire way to grab your website visitors’ interest Di you know that our eyes instinctively gravitate towards moving elements? This is just one of many biological facts that can be utilized to control the way visitors perceive a certain web-page/ site. Where web design is concerned, there are various forms of motion currently in abundance. From micro-animations, to typography that runs across the screen, to full screen video headers and animations, websites across the net have elements just like these.
So, in order to make this trend work for you, think of what areas you’d like to draw the most focus to on your site. It should however be understood that motion can be distracting when misused, so be sure to only apply interactive elements within strategic location on your website. To do this successfully would aid your website’s story telling.
N0.5: Full Screen Forms -
As we mentioned above, the likes of oversized fonts and elements, alongside generous amounts of whitespace are an increasingly popular web design trend in 2020 and it is therefore only natural that the trend of full screen forms has also found its way into the trend list. See, online forms play a fundamental role in so many of the web interactions which digital users make online. From signing up to business’ newsletter, to filling out delivery information, or even taking a survey, online forms are a very important attribute to a website. So, attention to detail is key in this area too.
Let’s be honest, at times, filling out an online form can feel like a tedious chore, which is why users often refrain from filling them in. However, the simple act of expanding a form to full screen, makes them more inviting to interact with and as a result, full screen forms can improve user experience (UX) significantly.
So, that concludes our list of the top 5 web design trends in 2020. Are you actively seeking a web design company to aid you with your website creation/ re-design visions? We’d love to hear from you. Drop us an email to get started!