Choosing the right professional web development services are one of the most important decisions that you will need to make for your business in today’s marketplace. It’s important to understand that how a company takes advantage of today’s technology goes a long way in determining its long-term success or failure. That makes the decision of who to choose as a developer very important.
There are numerous professional web development services out there today, therefore it can be very difficult to tell a qualified web development agency from an unqualified company that could cost your business money. So, in order to avoid this, here are five skills that you should look for to find developers:
Tip N0.1: Responsive Mobile Design -
The demand to find developers who are able to ensure that a website has a responsive mobile design is growing rapidly. This is due to the fact that both modern and tech-savvy consumers are accessing the Internet more and more via smartphone. In fact, it is estimated that nearly 60% of all online searches now occur through the usage of mobile device. This means that the web developer you select must be fluent in professional web development services such as mobile design.
If you fail to find a web developer with mobile design skills will lead to you own a website that isn’t considered as ‘mobile friendly’. A website that doesn’t meet this criterion is often lacking in display and function. Simply put, if your business site is not considered as mobile friendly, you will sell your site short of sale conversions, due to the many viewers surfing the website as mobile users. In this situation, digital users are likely to click away from the site and visit another competitor.
Tip N0.2: SEO Skills -
SEO (search engine optimization) are the three of the most important letters in marketing today. In fact, SEO has been referred to as “the driving force behind modern day marketing.” This means that if your business website does not have the support of SEO behind it, you are not going to get the traffic and the leads that you need to succeed.
Remember, most prospects find businesses and products through online search. If your website doesn’t have SEO that gets it top rankings you are not going to show up in those searches and nobody is going to visit your site and buy your product. This is why professional web development services are crucial here to succeed in online marketing. According to market trends, any web developer should have some basic SEO skills which are page upload speed, domain credibility, and keyword content.
Tip N0.3: Analytics -
If you find developers that have strong website development skill you will get a great, highly functional website. But for your site to be truly exceptional and generate massive profits it must be more than just highly functional and that’s where analytics come into play.
That means web developers should able to obtain and analyze target audience information and then use it to boost sales. They will come to know how your target audience acts and thinks and then they will use this information to give you a website that attracts your best prospects and also converts a high number of them into paying customers.
Tip N0.4: Web Development -
There are a number of professional web development services and skills that all web developers should be able to offer today. These skills include:
• HTML/CSS: Your web developer must understand the basics of coding and markup language, of which Hyper Text Markup Language (HTML) is the standard.
• Photoshop: Web developers who are familiar with Photoshop are able to create sites that not only look better but also perform better and faster.
• WordPress: According to USA Today, “nearly 75 million websites function on WordPress alone. That’s more than 25% of the Internet altogether.”
Tip N0.5: Learning & Improving -
Finally, web development is not a static industry, as there are constant changes and adaptions happening within the industry. If you find developers with the best skill set and expertise, you will know, because the team/ individual that you choose to assist you with your website will always be looking to learn and improve their skills and knowledge according to the times and the project.
The best way to analyze their evolvement is to take a look at their portfolio. Their portfolio will contain a number of online projects which they have assisted clients with in the past before you. If you know what to look for, you should be able to draw a necessary conclusion from this document.
It is important to be careful when selecting a web developer for your website, as many within the industry do not spend the necessary time updating their skillset. In a recent survey of Java developers, 53% of developers admitted to being “technology sheep” that adopt new updates only once they accepted by the industry as the standard practice. You should seek a web developer who not only keeps up with the industry but also knows how to manage their time to prioritize tasks.
Web developers who are not proficient at this will see projects stack up and will miss deadlines. This is unfortunate, but it does happen very commonly. Make sure that the team/ individual that you hire is able to enforce up to date professional web development services within their work.
The bottom line on this topic is that you should find developers by narrowing down a list of potential candidates who meet all of the requirements outlined in this article. If you’re actively seeking a professional web development services, we’d love to assist you with your company website. Drop us an email to get started!