In today’s article here on Rework’s Journal, we are going to discuss the importance of hiring a professional web design company alongside the reasons why you should hire a web development expert. So, let’s take a look at how efficient web design can affect your business in five simple steps:
N0.1: Positive First Impression -
When a digital user visits a website for the first time, that is when a ‘first impression’ is made. A user will then proceed to judge the site and the business within seconds. Therefore, it is imperative that within these first few moments, a positive first impression is made to potential customers. Naturally, a positive first impression could determine whether a user will return to a website within the future. However, if a business site appears to be outdated, the user is likely to leave the website with a negative impression of the business. Once this perception is made, it is very hard to shake.
However, we here at Rework are a professional web design company. So, if you’d like our advice, we would strongly recommend giving your business website a re-design if you think your website could fall under the category of being ‘outdated’ or not ‘user-friendly’. We can guarantee that if you take the plunge and go through the process of re-designing your site, it is likely that users will not leave your web-page for negative reasons and that is presuming that they will leave before a sale is made.
Who knows, they may even stick around to become a customer that makes recurring purchases from you, thanks to the web development expert hired. So, you can see how first impressions mean everything online. However, if a website remains outdated, it is likely that users surfing the website will click away from your site as fast as they clicked in, as they turn to a competitor website instead.
N0.2: SEO Strategy -
Many web design elements and practices influence how you publish content on your website. This in turn will affect how modern search engine spiders crawl and index a website within its algorithm. This is one thing you cannot afford to mess up. If your on-page SEO (search engine optimization) fundamentals are not up to the task, you’ll be fighting an uphill battle for visibility from the start. If you’re wondering where to start, check out our SEO content strategy checklist. If you employ a web development expert to assist you with your business site, they will have these steps down.
Aside from how content is published on a website, certain web design elements can directly affect search engine optimization and how it performs. Web design can be difficult to understand if you’re not familiar with how it works, but to put it simply, your website’s code needs to be SEO-friendly. The best way to ensure proper web design practices and subsequent search engine visibility is by partnering up with a professional web design company like us who know what they’re doing.
N0.3: Customer Service -
In terms of customer service, users visiting your website will judge your website’s design to perceive how you will treat them as a customer. Therefore, a website’s design is important because it will give others an idea as to how your view your company’s audience. If you don’t put any effort into your website design, your audience will presume that you won’t put effort into helping them either.
Your website is like a customer service representative. If your website is bright, modern, and inviting, your audience will feel more welcome on your page. You’ll give the impression that you are open and welcoming to new people who visit your website. This is the impression which a web development expert will enable your business to give. On the other hand, an outdated and unappealing website will make your business appear aloof. Unfortunately, users surfing the web will not want to check out a business that doesn’t value them enough to make a good first impression.
N0.4: Build Trust -
People don’t trust poorly designed websites. It’s sad, but it’s true, even if they should have no other reason to presume that your business is untrustworthy. If they see a poor website design or the information on the site appears to look outdated, users will not trust your website or your business. Think about a person looking to place a bulk order with a manufacturing company. They will be spending a tremendous amount of money, which means if your manufacturing website design doesn’t convey trust, they’ll find another business to fulfill their order instead of yours.
On the other hand, a professional site signals trust with its audience. Digital users who trust a business will feel comfortable checking it out further and may even make a possible order, recurring orders or even bulk purchases. It is therefore important to build trust with your audience so that they remain loyal to your site. When visitors remain on your site for longer periods of time, you will create more opportunities for your business to capture those sales leads. You can build the trust that you need in order for your business to succeed with the help of a web development expert.
N0.5: Competitors -
If you’re looking for a reason why web design is important, here’s a big one: The truth is that your competitors are already utilizing web design within the aesthetic makeup of their own website(s). So, when all is considered, implementing an up-to-date web design comes down to one question:
Do you want to remain in competition with your competitors? If the answer is yes, but you own an old, outdated, and low-quality business website, unfortunately your competitor’s will outrank you. Their well-designed website will perform better than your website on modern search engine algorithms. Unfortunately, this also means that you will be losing leads to your competition.
Your website’s design is an opportunity for you to set your business apart from your competitors. With help from a web development expert, your business could stand out from the crowd and generate more sale leads. Think about it from a logical point of view, when you’re competing with other businesses, you will generally have the same services and similar pricing as each other, however, you will need that one thing that will make your business stand out from the crowd.
A well-designed website is an opportunity for your business to showcase your unique features. You can show your audience why they should choose your business over the competition, which is why the knowledge and expertise of a professional web design company should be employed. If you’re actively seeking a professional web design company to assist with your business website, we’d love to hear from you. Drop us an email to get started!