When it comes to the grand and variable topic of web design and the question ‘how to design a professional website’, there are a number of routes which you should consider for your site’s renovation, but which path should you take? Well as there are an increasing number of styles and directions which your website can adopt and travel, we’d recommend giving your answer careful consideration before making your decision, as what you choose will be the face and aura of the site/ company.
The final look and feel of a website should exude personal style, line of work, and brand identity. So, whether you’re envisioning a minimalistic, classy, sleek, vibrant or modern design, it is important to choose the right aesthetics for your site and its means and as to be expected, there are a select number of ground rules that should be applied when considering how to design a professional website. The first thing to understand is that great web designs feed into user experience and functionality, while remaining easy to understand at first glance. Below we’ve gathered five simple web design tips to ensure. So, with that being said, we here at ReWork are going to share our thoroughly revised and innovative web design tips for those wanting to create or re-design a site to be effective and compelling:
N0.1: Minimalistic Homepage -
To begin, a website’s homepage should communicate a core message clearly to its digital users. After all, every word on a web-page is rarely read. When you visit a site do you take the time to read every.single.word on that page? Instead, the eye usually scans the page quickly as the reader picks out key words, sentences and images placed on that page. Naturally, with these known behaviors in mind, it’s better to appeal to emotions rather than any other factors. Put it this way, the less site visitors have to read, click and in simple terms, be distracted by, the better they will be able to process and evaluate the content within your web-page with ease. The following web design tips will help you to achieve a presentable and inviting homepage design;
1. Firstly, it’s important to remember that visitors should understand the purpose of your website as soon as the page has loaded without having to scroll or navigate anywhere else.
2. Secondly, spacing out your content is the easiest method to employ whitespace. In simple terms, leaving white space (or indeed black space) is the notion of leaving an area clear of information. This will give your website a spacious and well-balanced feel.
3. As for your text, we recommend drafting compelling words in bite-sized, legible paragraphs.
4. Fourthly, adding high-quality media such as beautiful photography/ graphics to your website will do wonders for creating a clear impression for digital users.
5. The last thing to remember is actually one of the more IMPORTANT factors and that is to add a call-to-action across the pages (but especially the homepage) on your site. From making a purchase to signing up for something, encourage your website’s visitors to perform the action you intended by placing a call-to-action (CTA) button on your site’s homepage.
N0.2: Ease of Navigation -
In the next of our web design tips, were talking all things navigation. A fundamental aspect of a website is to be able to get from A to B with ease. So, don’t make it difficult for your website’s digital users to find their way across your site. Luckily, there are a precise number of measures which you can take to ensure that your site promotes ease of access;
1. This first web design tip for ease of navigation is a common practice that your visitors will be expecting and will be essential to enforce if you’re wondering how to design a professional website. Quite frankly, it’s more of a surprise if a website doesn’t have this active function. It is of course having a linkable logo to the homepage of your site.
2. Next up is the navigation menu. This may not seem like a function which requires much thought, as the function is a simple one. However, it all means nothing if your navigation bar isn’t easy to find (or use) when sourcing relevant pages to visit. Thus, a poor navigation bar can actually do more harm than good for a user’s experience. In addition to having a prominent navigation bar, the tabs should be structured clearly according to the importance of each section. This will help web users work their way around your site with ease.
3. Thirdly, you may find 'vertical navigation’ to be a useful tool to employ if your site is of the long-scrolling variety. In simple terms, an anchor menu is what we’re referring to. With one click, viewers will be able to jump quickly to any section of your site. Another option to consider for ease of navigation is the all-powerful ‘back to top’ button. No matter where a visitor is on your site, they can jump straight back to the top of a web-page, making the site super user friendly.
4. Last but not least on our list of navigation web design tips is your site’s footer. That’s right, the footer. A footer is more often than not the LAST thing to be seen on a site at the bottom of a page. So, it’s a good idea to place all of your important links here so that visitors can take advantage of call to action links and information. Such content may contain; contact information, links to your social media pages and a shortened version of your menu, or any other relevant links that visitors may need to find or support you elsewhere. We’d recommend taking a look at competitor websites to gather an idea of what to include in your own footer specifically.
N0.3: Visual Hierarchy -
Next up on our web design tip list is the principal of utilizing a visual hierarchy as a guide. We couldn’t share our tips on how to design a professional website without including a visual hierarchy as contributor could we? For those of you who haven’t heard of a visual hierarchy before, we’re here to reassure you. It isn’t as complex as it sounds. In simple terms, a hierarchy is an important principle of design that will display your content in a clear and effective manner. If a hierarchy is used correctly, you’ll be able to lead site visitors to specific page elements. The components of a visual hierarchy include the below web design tips;
1. The key elements of a website’s pages should contain highlighted information. This can be achieved by increasing the visual prominence of attributes such as the business name and logo by making them larger in size. The eye naturally gravitates towards larger and bolder titles first before moving on to smaller paragraph text.
2. The second element of a visual hierarchy is probably the more obvious of the two. It is of course a website layout. Excuse us, but we’re giving ourselves a little nod right now because this really is our area of expertise. Take a look at these projects for inspiration. Here at ReWork, we use careful thought and planning to create beautiful, modern, intuitive and engaging websites and platforms, our focus is to create an outstanding online experience. We design to not only look great but to work and feel great. Hense, why a great website layout is an essential tool which will steer your visitors’ eyes in the right direction.
So, you see, once you’ve established a clear hierarchy for your website, visitors will follow the breadcrumbs you’ve left for them. Lastly, apply color, contrast, and spacing for further accentuation, remaining mindful of what is drawing the most attention and making sure that it’s always intentional. If you have no idea where to begin, that’s totally fine. We’re here to help so, if you’ve got a project in mind, contact us. Let’s work together!
N0.4: Mobile-Friendly -
Having a site which is so called ‘mobile-friendly’ is also referred to as mobile SEO. This is due to the fact that a mobile friendly site has to walk hand in hand with SEO (search engine optimization) before it can be placed in this category. In Layman’s terms, mobile-friendly websites offer ease of navigation and presentation characteristics. Did you know that flawless web-page viewing across devices such as smartphones and tablets can enhance your domain’s search engine optimization? This is because more than 50% of digital users surf the web through a hand-held device, which results in search engines such as Google favoring domains which exercise mobile friendly SEO.
N0.5: Clear Content -
Last but by no means least on our list of web design tips for a flawless site is to introduce readability measures. What do we mean by this? We’re going to answer this question with a question. You need to ask yourself how easy is fit or people to recognize words, sentences, and phrases on your site’s web-pages? When a website has a high readability, its visitor will be able to scan, or skimread, its contents effortlessly. This way, taking in the information becomes a much easier and subconscious task and if you haven’t already guessed, what you should be aiming to employ on a site of your own if you’re asking how to design a professional website with clear content. Don’t worry though, achieving website readability is relatively easy! Try out these key steps for yourself:
1. First things first, clear content demands sufficient contrast between text and background color, which is why contrast is so important for the readability factor. Secondly, while your color scheme of your site is likely to be representative of the brand, make sure that there is ALWAYS sufficient contrast between the elements on the page. To do so, try out online tools, such as contrast checker.
2. The next of our web design tips for clear content is to display a large font size across your site. It’s a fact that most people will struggle to read smaller fonts. A typical rule of thumb for web design is to keep your body text at least 16pt. That’s a good place to start! Do keep in mind that this number depends completely on the chosen font of your site so, the necessary size may vary.
3. The second point brings us on rather nicely to the third and that is the type of font to feature across your site. The world of typography offers many types of fonts at our disposal, but it’s a well-known fact that Sans serif fonts are typically ‘the best’ choice for lengthy online texts. For your logo design, there are plenty of fonts which you could choose and you can safely be a little more adventurous with your choice where a logo is concerned, but whatever you choose, try not to overdo it! Whichever font you choose, your logo still needs to be readable. If you’re stuck for ideas or simply don’t know where to start, Canva is an amazing tool with a number of digital templates built for a variety of purposes online.
4. The fourth web design tip within the section of clear content is closely linked to the previous points, but it is worth mentioning for clarity. We’d highly recommend limiting the number of fonts used throughout one site alone. Try not to use more than three different typefaces throughout a single website. Some projects may call for more elaborate font combinations, but too many varied typefaces usually appear cluttered, distracting from a brand’s identity, causing this to work against clear website content.