With the knowledge and skill of marketing campaigns weighing in the balance of online success for business’ in 2021, Facebook ads are where money should be invested. Where guessing that you’ve clicked on this article because you already know this. You’ve accepted that you need support and are looking to hire a Facebook ad specialist for your online business, but the choice is vast.
So, how can you be confident in the Facebook advertising expert that you’re looking to hire? Stick with us, because in this article, we’ve going to reveal the steps which you can take to find and hire the company's ideal expert:
N0.1: Find & Hire A Facebook Ad Specialist
There are many ways to find and hire Facebook advertising experts to manage your ads account. The essential piece of the puzzle is ensuring that you find an individual or team of people who are well versed in the intricacies of Facebook advertising.
As the success of running Facebook ads is pretty crucial for the business at hand, our key piece of advice here would be to carry out a little research of your own in order to certify the credentials of prospective candidates. We would suggest that you request to see past portfolios and the results that have been achieved for other clients.
It is also really important to make sure that the person or team of Facebook advertising experts that you hire are familiar with your audience and style. There are many different types of online hiring platform to choose from that offer a list of experts to you in bulk, but luckily for you, you’ve landed on the right webpage to save yourself the hassle of sieving through endless results.
We here at ReWork are Facebook advertising experts and can use our knowledge of Facebook ads and how best to use them to get in front of the right audience, create brand awareness, analyze and evaluate data, to optimize conversions for your business.
N0.2: Share Your Goals & Budget
Once you’ve found that perfect Facebook ad specialist to assist you with your business’ ads, the next step of course is to get really clear on your goals and budget. Facebook advertising experts can help you to set goals based on their experience, but the overall the goals should come from you.
Always be crystal clear on your expectations and what you are comfortable spending on advertising. Let the individual/ team know how you expect your Facebook ads to perform and how often you need to review and tweak the details of your ads, based upon previous results.
N0.3: Final Review
Our guess is that you’ve hired a Facebook ad specialist for a reason. Facebook advertising experts will know the ins and outs of Facebook advertising very well, so you can afford to let the new hire come up with a game plan for your advertising campaign. Then, schedule a detailed review of the game plan before going live with the Facebook ad. Even though you'll be dealing with an experienced individual/ team of people, you will need to make sure that you are on board with all the decisions being made.
N0.4: Plan In Motion
As any expert with Facebook ads will tell you, part of advertising is the learning curve. When you first start your campaign, the results will likely not be as good as they could be and that is a good thing. Through the first couple of weeks, you will learn a lot about who engages with your business and how to adjust. That being said, don’t be afraid to set your plan in motion and gather that valuable data.
N0.5: Monitor Results & Make Adjustments
Before pouring money into your Facebook ads, you should review how your advertising campaign is performing. Facebook advertising experts will be able to pull all of the data, analyze it and provide you with the results at a high level. The expert should also be able to determine the tweaks needed to get your ads performing better.
Once your ads start performing the way you want them to, then you can start to incrementally increase your budget. Even when your ads are performing as you anticipated, it is critical to continue to monitor and make adjustments over time. You can always keep improving, and a skilled Facebook ad specialist will be able to take care of this for you. Just remember not to expect results that you can’t hope to achieve given your business and the audiences you are targeting. For further information, check out our previous blog post to discover ‘The benefits of hiring a Facebook advertising expert’.
It can be tempting as a small business owner on a tight budget to play around with your own advertising, but you should avoid this temptation at all costs, as the risk of losing money is high. If you know how Facebook advertising works, without the proper knowledge and experience, your ads will not perform as high as they potentially could and your return on investment will suffer.
There are many areas of running an online campaign that are better left to a Facebook ad specialist and naturally, Facebook advertising is one of these areas. Facebook ads are complicated things. From identifying targets and setting up campaigns, to running ads and monitoring the results, Facebook advertising experts know how to carry out these tasks to the best standard for your online business. Are you ready to hire a Facebook ad specialist for your online business? If you’re actively seeking support, we’d love to hear from you. Drop us an email to get started!