5 Reasons Why You Need A Small Business Website

It goes without saying that creating a website for your business would be a fundamental step if you’re looking to grow your business online. So, stick with us, as we will discuss the 5 reasons why you will need a small business website for your company in 2020.

5 Reasons Why You Need A Small Business Website
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5 Reasons Why You Need A Small Business Website

Over time, consumer behavior has adapted to the rhythm of evolving digital technology. Nowadays, it is a strange thought to think that thick yellow pages were once a popular information resource at our finger tips. However, in 2020, the function of the yellow pages has been replaced with online directories, since the growth of the world wide web. Today, the number of people who use the internet to find businesses has risen dramatically.

In 2017, it was thought that 97% of people used the internet to find local businesses near them and given the stats, it goes without saying that creating a website for your business would be a fundamental step if you’re looking to grow your business online. So, stick with us, as we will discuss the 5 reasons why you will need a small business website for your company in 2020.

Creating A Website For Your Business

Tip N0.1: Tech-savvy customers expect businesses to have a website online, as this is how many companies operate today. If you’re wondering what the advantages are for a customer stumbling onto your website, the answer is longer than a site being able to generate business sales.

A website, especially a small business website, will help your company to; increase brand recall value, promote goodwill in front of customers and target your desired audience, as well as being able to deliver strong marketing messages, which will put your business in a positive light. Simply put, a small business website will act as an online marketing message 24 hours a day, 365 days a year for your brand.

N0.2: Another reason why you should create a small business website is actually down to customer behavior. See, customer behavior is driven mostly by what others have to say about your business. So, digital users will expect to see your website to get more information about the brand, before making a considered purchase.

If you didn’t already know, prospective buyers are already looking for businesses just like yours online, which is why including customer testimonials within the walls of your site would be a great way to impress potential buyers and provide proof of your company’s quality services and/ or products.

Creating A Website For Your Business

Tip N0.3: While it is difficult to control what people say and think about your business, you can influence your brand’s perception by writing your own story on a small business website. A website is far more efficient compared to printing ads or brochures. So, when it comes to helping your company spread its message, vision and mission, a bespoke online website will be your business’ best friend.

It is estimated that there are 5.6 billion searches on Google per day, and 63,000 searches per second on any given day. Just imagine, with that kind of search volume, there could be for customers requiring your exact service. So, what are you waiting for? It’s time to get your website out of print and onto the digital pages of the world wide web.

Creating A Website For Your Business

Tip N0.4: In the era of digital transformation, a search engine optimized website will allow you to be in front of thousands of potential consumers. SEO is an essential tool in 2020, which will aid your mission of reaching a wider target audience for promoting your services/ products. It should be known that website content influences buying decisions majorly alongside commercial transactions. So, no matter which industry you are in, having a website for your small online business will allow you to reach new sale opportunities.

N0.5: Lastly, if your goal is to show the world that you take your business seriously, then it is time to invest in a professional website.

We are living in an age where more than 50% of digital users using a smartphone will at some stage discover a new company/ product whilst browsing the web. Due to this, not having a website can damage your credibility as a business significantly. So, if you’re actively seeking a web design company to aid you with your website creation/ re-design visions, we’d love to hear from you. Drop us an email to get started!

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