5 Pieces Of Advice For Good Web Design

Are you on the hunt for ways in which you can create/ improve your company website? Let us tell you straight off the bat that you’ve come to the right place to look for tips, because we will be sharing 5 pieces of advice which will enable a site to channel a good web design.

5 Pieces Of Advice For Good Web Design
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5 Pieces Of Advice For Good Web Design

Are you on the hunt for ways in which you can create/ improve your company website? Let us tell you straight off the bat that you’ve come to the right place to look for tips, because we will be sharing 5 pieces of advice which will enable a site to channel a good web design.

Here at ReWork, we believe that web design plays an invaluable role in the success of an online business. See, in the world of online business, appearances really are everything where company websites are concerned, not to mention the look and feel of a company site. But web-design is more than just creating a pleasant first impression. In fact, a good web design effects pretty much everything that a website has the potential to become, as the majority of a website’s success will derive from a successfully enforced web-design. So, if you’re eager to learn how you can create/ transform a site into having a good web design, stick with us as we reveal what you’ll need to know:

Website Design Ideas

Tip N0.1: Automated Marketing -

This won’t come as a surprise, but as we’re sure you already know (or have begun to gather) digital marketing can take up a HUGE amount of time. There’s no beating around the bush here, digital marketing is a time consumer and this is especially true if you’re running a small business and need to split your time between a large number of responsibilities. This is why it is actually more than sensible for your company website to take on an automated marketing system into its reigns in order for some assistance when it comes to promoting a company website.

Naturally, the one true goal of digital marketing methods is to generate a surplus of increased online visibility and attracted more sales/ clients to a given website. Essentially, automated marketing systems are ‘browser-based’ platforms that successful companies use to pre-load marketing materials that are then distributed on a regular basis to existing followers. The most popular form of automated marketing system today (and has been for some time now) is social media. This type of marketing is often referred to as social media marketing.

Platforms such as Hootsuite enable you as the user to integrate all of your social media channels from sites like Twitter, Facebook, LinkedIn, Google+, Foursquare, MySpace, TrendSpottr, Mixi and more, so essentially, your company’s entire social media marketing mix can be viewed all at once via one intuitive dashboard, awesome right? From your very own dashboard, you can pre-schedule posts promoting webpages on your site, new products, blog posts (or anything in between) many weeks in advance if that’s how you roll and as a result, you won’t have to waste any time during the day promoting your website via social media channels. Instead use Hootsuite’s platform as a hub!

Website Design Ideas

Tip N0.2: SEO Plugins -

A good web design will always enforce an SEO plugin. Why? Well, if you want your business site to be found by potential customers across the net, you’re going to need to do everything in your power to make sure that the site is able to be found across search engines. In order for this to be possible, you’re going to need to have a serious think about search engine optimization (SEO).

According to Moz, SEO is defined as the practice in which the quality and quantity of website traffic is receiving through organic search results. This specific ‘practice’ is dominated by all of the factors that search engines such as Google use within their algorithms. It is filtering systems such as these which decide on the websites that are allowed to rank highly above others for a given search term. Improving your website’s SEO is easier said than done, as it is one of the 21st century’s more difficult and testing games of trial-and-error. That’s why small business owners are justifiably turning to SEO plugins that automatically carry out this tinkering for them, or indeed a web design team like us here at ReWork to uplift their website on the outside and take care of the more technical side of things on the inside.

Plugins such as ‘Yoast SEO' integrate onto a wide range of business sites with ease. They’re also capable of carrying out regular SEO health checks across a website, which in turn will provide results on how the website’s pages are performing and where there is room for improvement. Yoast SEO also allows you to customize meta descriptions, test pages (which are based on target keywords) whilst using an easy-to-understand ‘traffic light system’ which explains how well different locations of the site are functioning. So, Yoast SEO could be a really handy stepping stone towards the foundation of a good web design.

Website Design Ideas

Tip N0.3: Speedy Cash Plugins -

If you didn’t know so much already, web users are notoriously impatient. In fact, a whopping 53% of mobile consumers will click the backwards button or will choose to abandon a page if it doesn’t load within this time fame. So, it’ll be in your company’s favor to have a site which loads fully within this time, otherwise you may find that potential sales are nothing more than missed opportunities. In order to avoid sales falling into this category, you’ll need to do everything in your power to ensure that the company website offers a fantastic User Experience (UX) by keeping loading times to a minimum.

A speedy cache plugin is the solution here and more specifically, Autoptimize. Plugins such as this specialize in taking a cache (this is a temporary spot which your computer will use to store online data) whilst using a server-level acceleration feature to renew the information quickly without rewriting it. In English this means that your web pages will load a lot faster if you install these plugins onto your website. So, it’s worth taking the time to understand a little about how your website operates and where there is room for improvement in order to contribute towards a good web design overall.

Website Design Ideas

Tip N0.4: Company Blogging -

Our fourth piece of advice for creating a good web design via a company site would be to use its grounds as a resource center. What do we mean by this? Well, think about it, if a business where to start a company blog, they’d be able to keep their customers up-to-date on industry movements, as well as fostering engagement with sales leads and generating a conversation about the services offered and the wider industry in which those services are available. Take us here at ReWork, we use our online journal to share expertise, insight and advice, which is a nice way for us to connect with you all, as well as creating valuable content in the eyes of search engines such as Google. This enables us as a team to expand our digital reach and assist those who need our help with ease.

Website Design Ideas

Tip N0.5: T&Cs -

The last characteristic which you will need to be made aware of are the T&Cs of a website. With the launch of the EU’s new General Data Protection Regulation (GDPR), web users have now got more rights than ever when it comes to how their data is stored or used. To comply with those rules and ensure people are confident that your website is safe, you absolutely must include a terms and conditions page on a company website if it is applicable to the industry your site resides within.

A terms and conditions page will outline the copyright protections for the content listed within the site and that data that may be collected from the individuals who visit the web-age itself. T&Cs should also disclaim how and when the data will be used and destroyed if necessary. The use of cookies and security procedures should also be covered if people need to log in and out of your website. By taking a look at what’s missing and filling in those gaps, you’ll be able to improve your website’s user experience, increase footfall, and convert leads into genuine sales. So, that completes our guide to 5 pieces of advice for good web design. If you’re actively seeking a web design company to aid you with you visions, we’d love to hear from you so, drop us an email to get started!

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